Welcome to editorial mayhem
Stoll Down the Aisle
Human-written. AI-checked. Independently unhinged.
Meet Cheeves
You’ll find that articles are heavily researched and frequently rebutted by Cheeves, a kind but critical future robot friend who WILL exist in less than ten years. Hopefully five.
We’re early adopters of ChatGPT, also lovingly known around the office as Cheeves. And really, that name isn’t any sillier than Grok or Claude.
Cheeves provides counterpoints to our original work, challenges assumptions and helps us research faster than we ever could on our own. You’ll see him popping up throughout articles, usually with a correction, clarification or mildly judgmental observation.
He also fronts many of our imaginary bands.
Those bands tend to emerge from whatever article we’re writing when our brains need a much-needed break from research, fact-checking and whatever rabbit hole we’ve fallen into that day.
Enjoy the mayhem.
Our Vision
Our vision is to provide humorous commentary for marketing myths and consumer behavior, while debunking artificial intelligence myths & misdemeanors!
Our Team
Our team includes a one-woman wrecking crew with decades of experience in marketing, communication and retail — and plenty to rant about. We call that an editorial calendar.
Our Influence
Our perspective was shaped by books like The Servant as Leader. Its ideas about service and leadership continue to influence how we look at consumer behavior, organizations and the people behind both.
You've Reached the End Cap
Join the Resistance
No Spam. No Sponsored nonsense. No mysterious ads for toilets five minutes after you mentioned toilets. Sign up for the occasional Aisle Be Damned Dispatch - a look into consumer behavior, marketing strategies influenced by consumer culture, behavioral weirdness, and the intriguing ways artificial intelligence is shaping consumer psychology, along with whatever else deserves a raised eyebrow!
Aisle Be Damned
Independent. Curious. Professionally skeptical.
Phone - Absolutely Not! ☎️
Editor-In-Chief Skepticism Hours
Today | By Appointment |
Actual office hours:
Absolutely not. This is the internet! 😈
