Marketing

 Advertising, promotions, pricing, packaging and all the clever little ways brands turn “I’m just looking” into “Apparently I own this now.” From brilliant campaigns to marketing nonsense...

Logos, rebrands, slogans, loyalty programs and the stories companies tell about themselves. Sometimes a brand becomes part of culture. Sometimes somebody changes the font and calls it a transformation.

Scarcity, social proof, influencers, FOMO, anchoring, subscriptions and the psychological nudges hiding behind the sale sign. We’re following the breadcrumbs from “I don’t need it” to “But it was 40% off!”