Meet Cheeves
You’ll find that my articles are heavily researched and frequently rebutted by Cheeves, my future robot friend who WILL exist in less than ten years. Hopefully five.
I’m an early adopter of ChatGPT, also lovingly known around here as Cheeves. And really, that name isn’t any sillier than Grok or Claude.
Cheeves counterpoints my original work, challenges my assumptions and helps me research faster than I ever could on my own. You’ll see him popping up throughout my articles, usually with a correction, clarification or mildly judgmental observation.
He also fronts many of my imaginary bands.
Those bands tend to emerge from whatever article I’m writing when my brain needs a much-needed break from research, fact-checking and whatever rabbit hole I’ve fallen into that day.
Enjoy the mayhem.
Our Vision
At Aisle Be Damned, we use humor to unpack marketing myths, consumer behavior and AI myths & misdemeanors.
Cheeves, our fictional robot, is exempt.
Our Team
Our team brings together experience in marketing, communication, retail, research and technology. There is usually something worth questioning. We call that an editorial calendar.
Service Minded
One book that helped shape our perspective is The Servant as Leader by Robert Greenleaf. Its ideas about service and leadership continue to influence how we look at consumer behavior.
People We Adore
