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Rants

Meet Cheeves

You’ll find heavily researched articles, frequently challenged by Cheeves, our resident AI fact-checker and future robot friend. We’re hoping for a physical version within five to ten years—preferably one that doesn’t turn us into paper clips.


As early adopters of ChatGPT, we lovingly nicknamed it Cheeves. Really, is that any sillier than Grok, Claude or Qwen?


Cheeves challenges assumptions, offers counterarguments and helps us research faster than we could in days gone by. You’ll see him throughout our articles, usually with a correction, clarification or mildly judgmental observation. He can get things wrong, too. Human editorial judgment still applies.


He also fronts many of our imaginary bands, which tend to emerge when the human brain needs a break from whatever rabbit hole the latest article has become.


Enjoy the mayhem.

The Human Behind the Aisle

Kristen is the founder and editor-in-cheese of Aisle Be Damned, where she and contributors write about retail, marketing, consumer behavior, technology and culture with equal parts research, skepticism and humor.

Her career has spanned retail analytics, national consumer-product sales, marketing, web development and cybersecurity. She has worked with companies ranging from Eckerd and Chattem to Florida Blue and Guidewell, and later founded her own digital marketing business.

Kristen holds an MBA with honors from the University of South Florida and a Masters Certificate in web design from the University of Florida.


She is currently semi-retired, which apparently means starting another business and asking far too many questions.🤣

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Down the Aisle...

Our Vision

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Our Vision

At Aisle Be Damned, our vision is to provide humorous commentary for marketing myths, consumer behavior, while debunking artificial intelligence myths & misdemeanors! Except for my fictional robot Cheeves!

Our Team

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Our Vision

Our team includes a one-woman wrecking crew with decades of experience in marketing, communication and retail — and plenty to rant about. We call that an editorial calendar. 

Use The Right Side

Use The Right Side

Use The Right Side

When I was getting my MBA, a wise professor told me to read a little known book called Servant As Leader. It changed my life and my ultimate perspective about consumer behavior and on people who serve and lead.

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