Ever experience buyer remorse? Made an impulse buy because of FOMO? Or fallen for anchoring? We'll unpack social proof, choice overload, status buying, loss aversion, the decoy effect, herd behavior and all the wonderful predictable ways our brains convince us we're in control.
Impulse, FOMO, status, retail therapy, buyer's remorse - all the emotional stuff we swear had nothing to do with the purchase.
Anchoring, loss adversion, the decoy effect, choice overload, scarcity - the little brain glitches marketers know how to poke.
Social Proof, herd mentality, reviews, influencers, trends, and groupthink - because apparently 47,000 five-star reviews means we need the air fryer too!

At AISLE Be Damned, our goal is to illuminate issues surrounding consumer behavior and delve into the complexities of consumer culture. We challenge behavioral myths and share everyday stories that deserve a deeper look. By leveraging insights from consumer psychology, we separate fact from fiction with a blend of research, humor, and a healthy dose of skepticism, while also exploring the impact of artificial intelligence on marketing.
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