
What’s behind the aisles?
Drawing on careers in consumer products, we go beyond the shelf to explore consumer behavior and the insights the drug, mass and grocery trades would rather keep hidden from your buying decisions.
BOGOs, loyalty tricks, shrinkflation, "sale" math, price anchoring, and all the little ways grocery and retail stores make a deal feel better than it is!
The weird history, myths, packaging stories, brand nostalgia, food-industry oddities, retail snake oil, and why certain products somehow become part of our culture.
Ingredients, labels, health halos, convenience, consumer habits, and the psychology behind what actually makes it into the our baskets! This is where it gets interesting!

At AISLE Be Damned, our goal is to illuminate issues surrounding consumer behavior and delve into the complexities of consumer culture. We challenge behavioral myths and share everyday stories that deserve a deeper look. By leveraging insights from consumer psychology, we separate fact from fiction with a blend of research, humor, and a healthy dose of skepticism, while also exploring the impact of artificial intelligence on marketing.
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